FW24 Identity

DUE FRIDAY 11/15 @ 12PM EST

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What is Science Project?

Science Project is Militant Minimalism. The concept of exploring the technicalities in the simplest things such as the air we breathe all the way to the styles we choose to endorse. Science Project is your voice to communicate your mostly consistent mood and appreciation for quality garments and unique style. Phycological distance will keep us a few steps ahead, figuring out what is needed before it is asked for.

What is Identity?

Science Project’s FW24 collection, titled Identity, explores the brand’s journey of self-discovery and redefinition. Each piece in the collection reflects a phase in the search for authenticity, balancing minimalism with experimental design elements. By playing with textures, layers, and unexpected details, the brand captures the raw, unfiltered aspects of personal and creative identity. Identity presents a mix of structured silhouettes and softer, flowing forms, symbolizing the tension between external image and inner essence. The collection’s muted yet bold color palette further represents this duality, mirroring the contrasts in identity. Ultimately, Science Project’s new collection is both a reflection and an invitation, encouraging wearers to embrace their unique journeys toward self-expression.